TRANSFORMING CUSTOMER EXPERIENCES WITH CONNECTED SALES AND MARKETING
Excellent customer experiences encourage your customers to purchase your products, be repeat customers, and recommend your brand. It keeps your brand prominent, helps maintain ongoing relationships, and fuels emotional connections, which is especially important in between purchases. So how do we live up to customers’ expectations, especially in the digital-first sales reality of today? Read on for insights into understanding today’s customer, the current sales landscape, what Microsoft’s research is showing, and how we can help deliver a connected sales and marketing approach that work for your organisation.