A Digital Roadmap is a type of technology roadmap that a business uses to develop and share a strategic-level plan for IT initiatives within an organisation. This may include tasks such as migrating the company’s data to a new cloud system or upgrading the organisation to a new enterprise software platform.

There are several common types of IT roadmaps, including:

  • Enterprise IT roadmap
  • IT project roadmap
  • IT architecture roadmap
  • Engineering IT roadmap

On the other hand, a Product Roadmap is typically a high-level visual summary that maps out the direction an organisation envisions their product offering will take them on over time. It communicates the ‘why’ and ‘what’ with respect to what you’re building.

When clients come to us unsure of where to start their digital transformation, we typically discuss their IT and Product roadmaps to clarify their desired business direction. Where clients do not have these in place, we engage with their IT Team to map these roadmaps out as it provides a clear understanding of where they’re starting from (current state) and where they want to end up (future state).

IT roadmaps differ from product roadmaps in one primary respect: Whereas a product roadmap communicates strategic plans that will affect how the company interacts with its customers and the market in general (through new product releases, feature updates, etc.), an IT roadmap communicates plans that will directly affect only the company’s internal systems and processes.